Famasi Growth Scorecard

March vs April 2026

A public-facing view of month-on-month performance across responsibility metrics and culture/growth execution.

April final score: 60.2%

Overall Score

60.2%

+9.2 pts vs March

Responsibility Score

17.2%

+7.2 pts vs March

Culture & Growth

43%

+2 pts vs March

Biggest Lift

+46%

Signups: 103 → 150

Executive Summary

April closed at 60.2%, up from 51% in March. The improvement was driven mainly by stronger scoring on impressions, newsletter CTR, and signups. WAU fell because the team's attention shifted from the TTA product to Substack during the month, so the drop reflects a focus change rather than only product underperformance.

Overall performance improved by 9.2 percentage points.
Responsibility score rose from 10% to 17.2%.
Culture & Growth improved from 41% to 43%.
WAU dropped from 22% to 0% recorded because the team shifted focus from the TTA product to Substack during the month.

April Score Formula

Responsibility metrics use: actual ÷ monthly goal × row weight. Culture & Growth uses direct scored values from the scorecard. April WAU is shown as 0% recorded because team focus moved away from in-product TTA usage toward Substack during the month.

Impressions: 363,112 / 1,000,000 × 20 = 7.26%
Signups: 150 / 1,000 × 10 = 1.50%
WAU: not recorded = 0%
Newsletter CTR: 1.27 / 1.5 × 10 = 8.47%

Metric Comparison

Metric	March Actual	April Actual	Change	April Score
Impressions	380,700	363,112	-17,588 (-4.6%)	7.26 / 20
Signups	103	150	+47 (+45.6%)	1.50 / 10
Weekly Active Users	22%	0% recorded	-22 pts — focus shifted from TTA product usage to Substack	0 / 10
Newsletter CTR	1.38%	1.27%	-0.11 pts	8.47 / 10
Cross-functional collaboration	12 / 15	14 / 15	+2	14 / 15
Ownership	12 / 15	12 / 15	Flat	12 / 15
Knowledge Sharing	7 / 10	7 / 10	Flat	7 / 10
Continuous Learning	10 / 10	10 / 10	Flat	10 / 10

Score Movement

Section	March	April	Movement
Responsibility	10%	17.2%	+7.2 pts
Culture & Growth	41%	43%	+2 pts
Overall	51%	60.2%	+9.2 pts

Culture & Growth — Evidence

Category	Score	Evidence
Cross-functional collaboration	12 / 15	Spent 1hr+ with Esther on her care article. Worked with Matthew on FamasiGo fixes. Worked with Hauwa on FamasiGo. Helped unblock Rashidat with Chowdeck team.
Ownership	12 / 15	Contributed messaging insight for Miracle's Prescribe. Created a general SOP manual for SOPs dropped here.
Knowledge Sharing	7 / 10	Provided Mubarak & Hauwa guidance on hosting images with Cloudflare. Shared this to make Daniel's work easier with making Stocker process PDF as can be seen here.
Continuous Learning	10 / 10	Helped Dipo take this cue to work on a Dispensary design system skill. Implemented REMI for team & worked with Rashidat & Miracle on their messages.

Category	Score	Evidence
Cross-functional collaboration	14 / 15	Worked with Design on FamasiGo app updates. Worked on Care newsletter with care team & pushed it from where it was to the version that got this feedback. Collaborated with engineering on feature flags — provided explainer docs & extracted crucial points for them to move faster here. Served as bridge between Hauwa & Rashidat when the former was unsure about communicating marketing feedback. Collaborated on TTA promo & gathered helpful resources here. For rxlink launch, worked with internal & external engagement groups to deliver results here. Coordinated customer resolution for this issue (customer funded wallet but wasn't sure if it counted as payment) — worked with Engineering to investigate & fix while ensuring customer's order was processed to avoid delay.
Ownership	12 / 15	Took ownership of rxlink launch messages to Providers and published publicly here. Set up CRM & Brevo, sent email to Providers when Miracle was out to talk to Doctors the next day of launch. Miracle ran outreach to Doctors because of Relay I built earlier — solved for this opportunity without affecting other domain ratings here. Called out sync behaviour becoming rampant in the team and provided clear alternatives here.
Knowledge Sharing	7 / 10	While working on Care newsletter, provided guidance on writing & navigating feedback. Used learnings to guide Engineering on notifications implementation here, influencing final resolution. Provided guidance for Dipo on Procurement & Suppliers video based on video creation learnings here. Hauwa referenced my blogpost on push notifications when she wanted to work on it for TTA.
Continuous Learning	10 / 10	Through experimenting with speech-to-text products, Hauwa now has superpowers and can write articles via dictation. Made it easier for Daniel to access his clipboard for copied items.